Personal branding is essential in career advancement. It helps you increase your presence in your social networks such as LinkedIn, Twitter, and Facebook. You also assume a content creator role in your personal branding approach on your social networks. A potential employer or current boss can actually perceive an opinion about you based on content you share.
No wonder many of today's successful women in business invest time in creating branded content to enhance their personal branding. Every content they share augments their personal brand by conveying an authentic online presence. Social media has changed how professionals interact. It has complemented how women improve their careers through professional networking as well.